STORE HISTORY
Since opening in 1962, Surf N' Wear has been the sole licensee of the iconic Yater Surfboards, who along with the company's owner, Renny Yater, are based in Santa Barbara, CA. Staffed with real surfers, whom are knowledgeable and have a passion for surfing and its culture. We sell major brands including Roxy, Rip Curl, Hurley. Billabong and all the other top brands.
ABOUT THE SHOP
Surf N' Wear's own popular, famed clothing brands, Santa Barbara Surf Shop clothing and Beach House clothing. Both brands are quintessential Santa Barbara attire and can be seen worn by people of all types and ages. Essential, must-own apparel for Santa Barbara locals. Sold exclusively at Surf N' Wear's Beach House store and on our website.
Surf n’ Wear’s Beach House History
In 1961 Jeff White and Brian Bradley opened the Owl Surf Shop in Summerland, California, at 2320 Lillie Ave, next store to the Yater Surf Shop. Brian shaped the boards and Jeff glassed the foam blanks. The name was inspired by White Owl cigars and a few of the first boards were made with the cigar box owl cut out and glassed onto the deck.
Rincon Point: A Legacy of Surf Culture
Rincon Point has been a cornerstone of surf culture since the 1960s. Its waves have shaped the spirit and community of surfers who visit our shop.
Cultural Impact
The surf here inspires generations of surfers and their families to embrace the ocean.
Enduring Tradition
Our shop continues to honor the legacy of Rincon Point with every wave we ride.
Photo Gallery
Explore our rich history through these images.
